Assessor Resource

MSTGN4018
Analyse TCF merchandising and marketing principles

Assessment tool

Version 1.0
Issue Date: May 2024


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Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

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Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Use appropriate research methods to survey domestic and international conditions affecting the TCF market and identify effects of these conditions on the TCF industry 
Assess significance of TCF product range on the global market 
Identify key components of the TCF supply chain and analyse influences on supply chain conditions 
Examine features of mainstream and niche markets within the TCF market 
Investigate role of merchandising in the TCF marketplace 
Access and investigate current information on the TCF market to determine trends influencing TCF production and supply 
Investigate TCF market segmentation, targeting and price positioning for TCF product range 
Identify key characteristics of TCF market segments and examine implications for marketing activity 
Analyse consumer behaviour for TCF product range 
Identify technical specifications of a TCF product and determine implications for market positioning 
Explore role of creativity in the marketing of the product 
Identify networks applying to the marketing and merchandising of the product 
Identify strengths, weaknesses, opportunities and threats for the product and assess implications for marketing 
Document and record outcomes of marketing investigation 

Forms

Assessment Cover Sheet

MSTGN4018 - Analyse TCF merchandising and marketing principles
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

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Assessment Record Sheet

MSTGN4018 - Analyse TCF merchandising and marketing principles

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: